The five steps of integrated technology roadmapping the roadmap is developed in a multistage process, beginning with the refinement of the search and ending with the identification of value adding options and challenges together with various activities to transfer and communicate the results. This paper proposes a missionoriented innovation policy roadmapping framework as a. Pdf technology roadmapping for strategy and innovation. Twoday multidivisional roadmapping workshop involving more than 60 participants, linked to gkn technology conference, to develop divisional and corporate roadmaps, focusing on. Develop interlinked strategic market, product and technology. A conceptual framework petrus letaba national advisory council on innovation, south africa petrus. Technology roadmapping core tool for strategy and innovation. Proven software together with years of industry experience from our implementers will enable you to achieve competitve advantage in alignment with your strategic goals.
Everyday low prices and free delivery on eligible orders. The approach provides a structured and often graphical means for exploring and communicating the relationships between evolving and developing markets, products and technologies over time. An introduction to strategic roadmapping what is roadmapping. This oneday leading practices in roadmapping workshop is designed to kick. A read is counted each time someone views a publication summary such as the title, abstract, and list of authors, clicks on a figure, or views or downloads the fulltext. Marketdriven technology roadmapping innovation point. Technology roadmapping was originally developed by motorola in the 1970s to support. Aligning technology and markets in a dynamic world 9781902546827 by robert phaal. Growth through innovation requires not only good technical ideas but alignment of priorities between all the. David probert and a great selection of similar new, used and collectible books available now at great prices. This work contains a description of technology roadmapping in four major. Find out about anatellos technology roadmapping training. The quality of technology roadmapping improves with the number of steps taken.
Strategic and technology planning on a roadmapping foundation. Tightly link daytoday operational activities with strategic growth initiatives. Technology management and roadmapping at the firm level. Roadmapping technology enterprise innovation management.
Technology roadmappinga planning framework for evolution. It is a plan that applies to a new product or process and may include using technology forecasting or technology scouting to identify suitable emerging technologies. How to develop a sustainable longer term strategy for technology, and to co. Multiple potential technology applicationsmultiple potential technology applications high levels of uncertainty around market trends, technology direction structured, highly participative workshops 3. More recently, several projects have focused on the broader issue of how an organization can set up a roadmapping system, where the roadmapping approach is used as a core element of strategic and innovation management processes within the firm see. Used to support strategy and innovation in companies and other organisations, roadmapping enables key technical and commercial perspectives to be captured and aligned.
A technology or innovation roadmap is a medium or longterm plan to achieve one or more. Roadmapping, as a process and technology, is key to raising business performance from realizing innovation value in the marketplace. Establishment research on industry technology roadmapping. From future scenarios to roadmapping a practical guide to. Bray strategic business development department sandia national laboratories p.
The market guide profiles tool providers that helps those seeking to visualize the change across many layers and different states of change. This work contains a description of technology roadmapping in four major parts, providing expert knowledge on framingembedding of technology roadmapping, processes of technology. Innovation roadmapping process for strategic production planning 48. Technology roadmapping for strategy and innovation charting the. However, this roadmap is only a highlevel strategy for developing these technologies. Charting the route to success moehrle, martin, isenmann, ralf, phaal, robert on. In general, roadmapping is described as a structural, yet flexible tool when navigating in a large sea of uncertainties. Complex industry structure has traditionally held back innovation biomanufacturers develop new technology in isolation standardisation after the technology is. Roadmapping and strategy in science, technology and innovation. Knowledge and skills required consultant with skills. Technology roadmapping for strategy and innovation springerlink.
Gartner has recently released a market guide for strategy and innovation roadmapping tools. The role of roadmapping, and how to keep on track based on a programme of research from oakland innovation at oakland innovation, weve noted a significant rise in clients interest in roadmapping over recent years. Technology roadmapping for strategy and innovation charting the route to success. Conclusions technology roadmapping is a process with several steps and several parties. The dominant technologyproduct integration strategy is the technology push.
Over 10 million scientific documents at your fingertips. Technology roadmapping for strategy and innovation. Technology roadmappinga planning framework for evolution and revolution. Technology roadmapping is a flexible technique that is widely used within industry to support strategic and longrange planning. From technology roadmapping to operational innovation planning source. As a sciencebased innovation consultancy we support the early stages of technology and product development organisations engage. Technology roadmapping is a core method to help companies and other organisations gain orientation for future opportunities and changes. Research highlights we propose a method to technology planning, the method for technology push mtp. A technology roadmap is a flexible planning technique to support strategic and longrange planning, by matching shortterm and longterm goals with specific technology solutions. Government policy documents such as whitecommand papers embody a countrys future vision for its public services e. Getting started and staying focused try smartsheet for free todays competitive business landscape drives rapid product innovation, and in turn makes it critical for organizations to have the right technology solutions in place so they are ready for future market needs. In general, strategic maps are classified according to three criteria.
Charting the route to success 20 by moehrle, martin, isenmann, ralf, phaal, robert isbn. Technology roadmapping a strategy for success innovation. C t st t d st t ticorporate strategy and stress testing. And a roadmap to go from our population health strategy to a business and technology solution march 8, 2016 understands the ascension business strategy or part of it and integrates it strategy as an enabler so that it not only supports the strategy but challenges where necessary to drive greater and more competitive innovation. Roadmapping overview a4 institute for manufacturing university. Existing roadmaps, market reports, strategic documents, st g oad aps.
Technology roadmapping is proposed as a key integrating framework and management method that supports the implementation of these processes in firms, bringing together technical and commercial perspectives to support innovation and strategy. A roadmapping workshop can be delivered onsite for groups of 1050 people from your organization and is a costeffective way to jump start an initiative or reevaluate your current process. It identifies the critical system requirements, the product and process performance targets, and the technology alternatives along with the milestones for meeting those targets ibid. The goal of marketdriven technology roadmapping is to potentially save millions of. Strategy and innovation roadmapping tools are new to many, even if the techniques are known. This paper provides an overview of the origins of technology roadmapping, explaines the development and application process of the industry. This report, the second in a series on technology roadmapping, develops and documents this technology roadmapping process, which can be used by sandia, other. The power of roadmapping lies in its flexibility, which can provide clarity and alignment of specific needs at all levels, including functional, organisationwide and even collaboration between organisations. Roadmaps and their methodology trm, technology roadmapping are a planning tool for medium and longterm projects which are useful to any business or corporation. Schematic technology roadmap, showing how technology can be aligned to product and service developments, business strategy, and market opportunities.
In contrast, the technology roadmap itself is the document generated by the technology roadmapping process. Illustrated by examples from a range of sectors, this book provides both practitioners and academics with a comprehensive introduction to the concept and practice of roadmapping. Accolade for roadmapping develop interlinked strategic market, product and technology plans with roadmapping. A 2016 working paper on selffacilitating templates describes an experiment to test the performance of roadmapping templates for earlystage technological innovation in collaboration with a company in stockholm. Proposition 8 suggests that there should be a balance between an involvement of stakeholders from a dominant producttechnology platform and those who seek new modes of innovation. Technology roadmappinga planning framework for evolution and.
Strategy and innovation roadmapping tools philip allega. A welldesigned roadmapping workshop template can have a significant impact on process efficiency and effectiveness. This method is recommended to research centers and small and mediumsized enterprises. An integrated design approach to innovation roadmaps and. To frameembed technology roadmappingto structure the process and tasks of technology roadmappingto implement technology roadmapping into corporate strategies to link technology roadmapping to further instruments of strategic planning and. Pretorius university of pretoria, graduate school of technology management, south africa. Frameworks for strategy and innovation, such as technology roadmapping trm, help to analyze important perspectives, including i market and business. The process of technology roadmapping fits into corporate strategy, corporate strategic planning, technology planning and the business development context. Technology roadmapping is a significant method to help companies gain orientation concerning future challenges. However, we claim, there is a weak point in roadmapping not dealt with in foresight or roadmapping. This book is a key resource for technology roadmapping it provides expert knowledge in four areas. Anthony knezevic director of it university of british columbia.
Anatello innovation get help to develop a technology roadmap. We know that this type of roadmapping tool andor capability is important to enterprise architecture and technology innovation leaders today. Proposition 8 suggests that there should be a balance between an involvement of stakeholders from a dominant product technology platform and those who seek new modes of innovation. It roadmaps and successful technology roadmapping smartsheet. Jan 08, 2018 buyers of strategy and innovation roadmapping tools make decisionmaking smarter. The integration of strategic and technology planning is essential for competitiveness. Technology roadmaps are considered to be living documents by those who. Roadmapping is the discipline that drives improved decision making by integrating enterprise information from across functions into a set of integrated and interdependent plans used to direct strategies for innovation, product development, technology advances, and operations. Publishers pdf, also known as version of record link back to dtu orbit citation apa. A roadmap is a visual representation of a sequence of steps along a timeline that depends on a roadmapping process to capture and organize the information and knowledge represented on the roadmap. Stepbystep technology roadmapping process for developing countries.
Strategic and technology planning on a roadmapping. Challenges and opportunities euiyoung kim, shun yao, alice agogino uc berkeley united states of america abstract while product and technology roadmaps have been wellformalized in terms of their structures, methodologies, and frameworks, design roadmaps have not been explicitly explored nor studied from. How to build an innovation roadmap from emerging technologies. Buy technology roadmapping for strategy and innovation. Technology roadmapping is a planning process that can be used to help an organisation identify, select and develop technology alternatives in line with what is needed for its current and future product portfolio. Industry technology roadmapping can help industries to identify their economic, social and environmental conditions, identify market demand and industry technology priorities, and improve industry research and application capacities of new technologies. How to develop a sustainable longer term strategy for technology, and to coordinate technology development across the business. Every it group knows that there are more projects that need. Technology roadmapping core tool for strategy and innovation mainz, friday, 20170922. While our marketdriven technology roadmapping delivers a robust roadmap of technology platforms, projects, and a resource allocation plan, the alignment created during the process helps dramatically accelerate implementation, and innovation.
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